Calia Italia partner with Casa Azzuri again for European Championship 2024

5 June 2024

Also this year, on the occasion of European Championship 2024, which is scheduled to place in Germany from 14 June to 14 July, Calia Italia will renew its partnership with Casa Azzurri, a brand that represents the ‘home’ of the Italian national football team on tour and has become the trademark of Italian style all over the world. A manufacturer of 100% Made in Italy top-quality upholstered furniture, Calia has always been very active in the field of sports – it is the main sponsor of Matera’s Female Volleyball team and sponsor of the hospitality sector at the Foro Italico International Tennis tournament in 2017. This year, the company from Basilicata continues the path it set out on at European Championship 2020 alongside Casa Azzurri.

At Iserlhon, the seat of the national team’s retreat in Germany, Calia Italia will furnish the lounge and relaxation area of ‘Casa Azzurri’, a precious point of reference for all FIGC partners and fans of the national team.

Maximum seating comfort in the relaxation and radio area will be guaranteed by three of Calia Italia’s best-selling products. the Dragées sofa distinguished by its slender frame and soft seating comfort in leather or fabric and offered in countless configurations. Then, the superior armchair Madame G, also in leather or fabric and offered in both a fixed and swivel version with its strongly distinctive tulip-shaped backrest with elegant buttons in capitonné. Lastly, the company will provide the an iconic model of the brand and the fruit of skilful craftsmanship, made with production waste and therefore unique in every piece and truly eco-friendly.

With a dedicated advertising campaign entitled ‘Mettiti comodo, il comfort scende in campo’ (Make yourself comfortable, comfort takes the field), precisely the ottoman U’Strozz will be gifted in a limited edition at an extra cost of just 1 Euro to anyone who purchases a Calia Italia sofa.