Calia Italia is sponsor of the ‘Estati d’animo’ festival in Matera

3 August 2023

Calia Italia is present as a sponsor at this music festival with its ‘Giuggiola’ armchair to delight the artists during interviews and moments of relaxation.

Once again this year, the music festival ‘Estati d’animo’ is offering great concerts with the best of Italian singer-songwriter music in the splendid setting of ‘Terrazza Lanfranchi’. From 14 July, the event lasts until 9 September with artists of the calibre of Morgan, Sergio Cammariere, Niccolò Fabi, Dardust, and Nello Daniele to offer tunes and emotions to tourists and the citizens of Matera. Calia Italia is a sponsor of the event and is present throughout with the ‘Giuggiola’ armchair, furnishing the terrace stage and providing maximum comfort for the artists during interviews and moments of relaxation. Once again, the company has been chosen as the sponsor of an important cultural event that takes place in this Lucanian city and whose resonance spans the entire country.

Calia Italia at ‘Estati d’animo’ with the ‘Giuggiola’ armchair

Calia Italia accompanies the cultural and musical review of ‘Estati d’animo 2023’ with one of its most iconic models, the ‘Giuggiola’ armchair. This choice has very precise roots since it is a comfortable and elegant piece of furniture inspired by the ‘crocchie’ of the women of Matera (the way they used to plait their hair in the past). Therefore, this model, which was created to exalt the female figure, reveals a deep bond with this Lucanian city where both our company and the music festival are based. 

The distinguishing element of the ‘Giuggiola’ armchair is the backrest composed of 12 interwoven pieces, which is the result of complex workmanship that makes each model unique by virtue of its craftsmanship. Several covers are available for the armchair, including fur or velvet, to enrich the comfort experience of a furnishing accessory designed in collaboration with the students of the La Sapienza University of Rome. It is available in fixed, swivel and container seat versions. All the creativity of ‘Made in Italy’ is expressed in this model of armchair, chosen by Calia Italia as the star at ‘Estati d’animo’ in ‘Terrazza Lanfranchi’. This follows this product being featured among the top models at numerous design and furnishing exhibitions such as the ‘Milan Furniture Fair’ in Milan, where it has gained unanimous acclaim among visitors and insiders for the high quality of its handcrafted work.

Calia Italia confirms its leading role with its models

Whether for concerts, exhibitions or TV shows, Calia Italia models prove to be the best business card for promoting the talent and creativity of the city of Matera – as well as promoting the company itself. Calia Italia is featured at more and more cultural events with its models, each time choosing those most suitable for the atmosphere and vision of the individual event from its rich catalogue and finding a precise consonance between the identity of the event and that of the chosen furnishing accessories.

In the end, it had to be the ‘Giuggiola’ armchair that would provide maximum comfort for ‘Estati d'animo 2023’, a festival that brings together the best of Italian singer-songwriter music and is able to satisfy generations of fans with different tastes and age brackets. It’s exactly like ‘Giuggiola’, a product that knows how to embody all the nuances of the female soul to offer an unparalleled experience of comfort in its multiple versions.